Shopper Customer Marketing Assistant Manager
- Beiersdorf Vietnam , Ho Chi Minh - Vietnam
- 600 Competitive
- Posted: 12 Mar 2018
1. Build and execute the trade category plan for the channel(s) assigned:
- Develop customer & shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/channels
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Work with field sales team to ensure excellence in in-store activation
2. Work out monthly rolling forecast for the specific channel(s).
- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume
3. Develop and execute all trade/ schematic shopper promotions:
- Provide scheme and communication plans
- Allocate promotion volume to channel/ customers in charge
- Work out
- Follow up with gift/ FOC sourcing and delivery to Sales team
- Lead the communication to internal and external stakeholders on the scheme
- Conduct post-promotion evaluation
- Activation: provide process, planning, in-store execution. Monthly conduct meeting with Sales team
- Manage FOC/ sampling/ tester
- In charge of in-store POSM design, production briefing POSM/Activation team for production and installation in store.
- Support new store opening: Provide Planogram, POP materials (leaflet, brochure, …) by account
- Warehouse management
- University graduate in business administrative, foreign trade, economics
- At least 2-3 years working experience in sales for FMCG industry (experience in sales planning, trade marketing is an advantage)
- Good analytical and influencing skill. Good sense of numbers.
- Proven business management competency
- Proactive. Good communication skill.
About Beiersdorf Vietnam
Beiersdorf Vietnam is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. We are global skincare market leader with successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. In Vietnam market, we are specialized in NIVEA and Eucerin.